Founded in 1986 by endurance athlete Brian Maxwell, PowerBar was created to fuel athletes with the energy they need to perform at their best. Built on a foundation of sports science and real-world performance, PowerBar has become a trusted name in sports nutrition—from training days to race day. With a focus on quality ingredients, fast-acting energy, and reliable recovery, PowerBar products are designed to support every stage of your workout. Whether it’s energy bars, electrolyte drinks, or protein-packed snacks, PowerBar delivers convenient, great-tasting fuel that helps you go longer, recover faster, and train smarter. Best of all, PowerBar offers a wide range of products tailored to different goals—so whether you're prepping for a marathon, hitting the gym, or tackling your next trail run, there's a PowerBar product built to back your performance.