Founded in 2015 by Stephen Lease, Goodr focused on runners who wanted sunglasses that were nicer than what you’d find in a petrol station, but not as expensive as some fancy brands. Style was a key appeal from day one, with lots of bold colors, styles, and shapes available. 

Best of all, Goodr has done all of this while maintaining a killer price point of just €34-50 across the board while still using quality features like polarized lenses and grippy no-slip, no-bounce plastic frames that are highly flexible yet don’t feel like they’re going to fall apart.