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Principles of Italian Innovation

Diadora Atomo Star

Where superior Italian craftsmanship meets state-of-the-art performance

Atomo represents the purest expression of Diadora’s approach to serving athletes through product innovation: put the world’s best footwear craftsman together with the world’s best designers, biomechanical and materials scientists to develop the most elevated performance running footwear possible. Atomo products are not just Made in Italy; they are fully designed, prototyped, tested, obsessed over, and produced in Diadora’s legendary in-house Manovia (their Made in Italy laboratory).

ANIMA

The Anima technology increases midsole responsivness by 30% compared to the EVA light compound, enabling a faster response by the shoe when hitting the ground. At the same time, the midsole weight is reduced by 20%, for lighter steps and longer runs.

DURATECH 5000

Special wear-resistant rubber compound assuring a far higher wear resistance than standard rubber, offering an effective solution to shoe heel wear.

DDATTIVO

The DDATTIVO insola is a high-density foam, fully ventilated with a high absorption and desorption capacity, 100% breathable. DDATTIVO is extremely light and offers optimal performance without adding weight.

Diadora Atomo Star

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